Our story
Sanqa Holdings (Pty) Ltd was founded in 2014 with a vision of sustainable businesses that create value, inspire creativity and contribute to South Africa’s economy. Cake Couture is its premium bakery division — handcrafted celebration cakes, desserts and bespoke catering — grown from a Pretoria home bakery through craftsmanship, referrals and repeat trust.
Founder
Founder and Managing Director. Leadership grounded in quality, integrity, personalized service and the belief that growth should create opportunities for others. Every birthday, wedding, baby shower, graduation and corporate occasion — including CSIR — strengthened the brand.
Timeline
Sanqa Holdings (Pty) Ltd established; Cake Couture begins as a Pretoria home-based bakery focused on celebration cakes.
Growth through referrals and repeat customers while investing in baking equipment and expanding the product range.
Production knowledge, cake design and catering experience deepen; commercial equipment upgrades continue.
Corporate catering including CSIR, stronger social presence, and the artisan café + academy concept take shape.
Flagship shopping-centre artisan cake café, baking academy and ingredient-supplier network — subject to funding and premises.
Vision & mission
To become South Africa’s leading artisan cake café, recognized for handcrafted celebration cakes, exceptional customer experiences and a distinctive café culture, while building a sustainable Black woman-owned brand with national growth potential.
Enrich life’s celebrations through artisan baking, premium coffee and heartfelt hospitality — exceptional products, meaningful experiences, responsible growth and sustainable employment.
High standards in product quality, presentation and service.
Originality and care in every celebration and café experience.
Honest, responsible and transparent operations.
Every guest feels welcomed, valued and appreciated.
Continuous improvement of products, systems and convenience.
Jobs, skills development and support for local suppliers.